Improvement of existing sites

Improvement of existing sites: How to improve functionality and increase efficiency

Creating a site is only the beginning of work. In order for the web resource to remain an effective tool for attracting customers and increasing sales, it is necessary to regularly improve it. Improving existing sites helps to improve functionality, design and performance, meeting the changing requirements of business and users.

What does site improvement include?

Site development is the process of making changes to the structure, functionality or visual design of the resource. Main tasks:

1. Technical optimization. Increasing the speed of loading pages, eliminating errors and adjusting cross-browser functionality.
2. Design update. Improvement of user interface (UI) and interaction experience (UX).
3. Adding new functionality. Connecting modules, integration with CRM or setting up online payments.
4. SEO optimization. Adaptation of the site to the requirements of search engines.
5. Content update. Editing texts, loading new images and updating the catalog.

Why is it important to update the site regularly?

Internet technologies develop rapidly, and a site that was relevant an hour ago may be outdated today. Regular revision helps:

• Maintain competitiveness.
• Meet the requirements of search systems.
• Improve interaction with users.
• Increase conversion.

Popular types of website development

1. Optimizing download speed. Speed directly affects user retention. Tools such as PageSpeed Insights will help identify weak points.
2. Mobile adaptation. Today, more than 60% of users access websites from mobile devices. Adaptive design or PWA technologies are a necessary minimum.
3. Integration with services. Connection of analytics, accounting systems or automation of sending applications.
4. Improvement of the structure. Work with navigation, elimination of unnecessary steps on the way to purchase.

How to choose an artist for revision?

When choosing a specialist or a company for website development, it is important to consider:

• Experience working with your CMS (for example, OpenCart, WordPress).
• Availability of reviews and examples of completed projects.
• Flexibility of approach and the possibility of long-term cooperation.

Advantages of professional site development

• Stable operation of the resource.
• Increasing positions in search engines.
• Increasing the time users stay on the site.
• Reduction of bounces and increase of conversion.

Result
Improvement of existing sites is an important stage in the development of business on the Internet. Regular updating and improvement of the web resource helps to stay current, increase productivity and improve user experience.

Key words: site improvement, site improvement, technical optimization, design update, mobile adaptation, SEO-optimization, site speed improvement, adding functionality.